Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews.Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Our vision is to become the universal symbol of trust, empowering consumers to make confident, informed buying decisions while allowing businesses to credibly signal the quality of their services and to gain actionable insights to improve them.”We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.